B2B buyers make up their minds about emails in less than three seconds — and most marketing emails don’t make the cut. Outdated tactics, cookie-cutter messaging and broad-stroke blasts are easy for savvy decision-makers to spot — and delete. But when executed strategically, email remains one of the highest ROI levers in your marketing mix. […] The post Best Practices for Successful B2B Email Campaigns appeared first on Walker Sands.
