Mergers and acquisitions (M&A) may start in the boardroom, but their success is ultimately decided in the marketplace. How well you communicate the deal to employees, customers, investors and partners directly influences how the new brand is received and understood. When thoughtfully executed, a robust mergers and acquisitions marketing strategy provides clarity and lays the […] The post M&A Marketing: 5 Considerations for a Successful Strategy appeared first on Walker Sands.
