Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But to understand why donor counts are falling, we first have to understand why they went up so rapidly in the last few years. We’ve dubbed this the […] The post Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors appeared first on NextAfter.
