Beyond the Predictions: Operationalizing Customer Intent at Every Touchpoint
Learn how to turn customer intelligence into action across every touchpoint to drive relevance, retention, and real business impact.| IDC Blog
In a world increasingly driven by sustainability and cost-efficiency, the used device market is no longer a secondary consideration; it’s a strategic frontier. From smartphones and laptops to wearables and tablets, pre-owned tech is gaining traction across consumer and enterprise segments alike. At IDC, we’ve been closely monitoring this evolution through our Quarterly Used Device [...]| IDC Blog
On the surface, AI seems woven into modern marketing. Pilot programs are evolving into real workflows. AI tools are being deployed for a variety of tasks. Teams are becoming more fluent in GenAI, automation, and orchestration. But underneath it all, the foundation is often still rocky. Insufficient infrastructure, skill shortages, and a lack of clear [...]| IDC Blog
Learn how to turn customer intelligence into action across every touchpoint to drive relevance, retention, and real business impact.| IDC Blog
Latin American customers are boosting their competitive edge by opting for co-managed security and cost-effective solutions, driving the choice for MDR Services.| IDC Blog
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The role of the Chief Marketing Officer (CMO) is evolving rapidly, driven largely by the transformative power of artificial intelligence…| blogs.idc.com
The role of the Chief Marketing Officer (CMO) is evolving rapidly, driven largely by the transformative power of artificial intelligence (AI). As technology reshapes marketing operations and customer engagement strategies, CMOs are being called upon to redefine their approach and step into new strategic roles. The New Accountability of CMOs Today, CMOs find themselves with [...]| IDC Blog
The smartphone market needs a breakthrough. As growth slows, which innovation—AI, 5G, or foldables—can reignite demand and drive real value?| IDC Blog
How marketers can manage AI tools and guide their use to strategically accelerate growth and improve the buyer journey.| IDC Blog
Direct to satellite communications won’t be a big money spinner straight off Smartphone to satellite direct communications becomes a commercial service in the US on 23rd July with the launch of the ‘T-Satellite’ service on T-Mobile via SpaceX Starlink. It is both a technological achievement and rather an underwhelming event following the hype that has [...]| IDC Blog
Over the past decade, I’ve watched healthcare providers invest in electronic health records (EHRs), revenue cycle management (RCM), and a broad range of health IT solution areas spanning clinical, operational, and administrative functions. Yet, one issue continues to drain resources and morale like no other: prior authorization, also known as “prior auth.” Despite being intended [...]| IDC Blog
Smart glasses have evolved from niche gadgets to practical tech. Learn how AI, better design, and new use cases are driving explosive growth in 2024 and beyond.| IDC Blog
April 2 Tariffs Will Slow Global IT Spending in 2025| IDC Blog
Across the Asia-Pacific region, enterprises are exploring generative AI (GenAI) with urgency, but scaling remains elusive. IDC research shows that while organizations ran an average of 23 GenAI proof-of-concepts (POCs) between 2023 and 2024, only 3 reached production. Of those, just 62% met expectations. The real challenge? Turning experimentation into enterprise value. Why Agentic AI [...]| IDC Blog
The automotive industry is interconnected and global. That is not going to change, with or without the presence of tariffs. Auto manufacturers in North America rely on parts, subassemblies, transmissions, semiconductor chips, as well as software, rare earth metals, and other metals like aluminum and steel from Canada, Mexico, Europe, China, Japan, and elsewhere. Tariffs [...]| IDC Blog
Explore how AI, GenAI, and Agentic AI are transforming healthcare in the Asia Pacific region. Learn the four priorities reshaping the future of healthcare.| IDC Blog
How Asia/Pacific enterprises can future-proof cybersecurity strategy amid geopolitical shifts, regulatory fragmentation, and AI-driven risk.| IDC Blog
CIOs are turning budget pressure into strategic opportunity, replacing outdated platforms with tools that deliver real value.| IDC Blog
Tariffs are reshaping the used smartphone market, impacting pricing, supply chains, and consumer behavior. IDC breaks down what it means for all players.| IDC Blog
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While AI adoption is growing, most organizations encounter significant hurdles before achieving measurable business outcomes.| IDC Blog
Explore how CIOs are reshaping software sourcing with AI, agentic systems, and governance-first strategies. Get IDC's checklist for smarter vendor decisions.| IDC Blog
Agentic AI creates greater potential to drive intelligent experience orchestration and deliver unified, whole journey customer outcomes.| IDC Blog
Generative and agentic AI have begun to completely transform how enterprise applications are designed, delivered, and engaged with by users. | IDC Blog
Make 2025 a defining year by integrating AI into your CIO strategy| IDC Blog
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IT and life science executives from 30 countries came together at Bio-IT World to discuss AI's impact on drug discovery and development.| IDC Blog
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How are CEOs leading through AI, volatility and risk? IDC's 2025 CEO Survey reveals 5 tech priorities shaping leadership in an AI-driven world.| IDC Blog
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.| IDC Blog
How AI Centers of Excellence help organizations like ECS scale innovation, share expertise, and align data strategy with business goals.| IDC Blog
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
Explore how North American channel partners view shifts in SIEM vendor support, spotlighting Google's Mandiant move and Microsoft's bundled security charm.| IDC Blog
WWDC 2025 revealed a unified design, new OS naming and UI upgrades. Further refining Apple's ecosystem to drive loyalty and prep for future innovation.| IDC Blog
IDC unveils a bold new brand identity - honoring its legacy while signaling a future focused on innovation, clarity and customer value.| IDC Blog
PCs have long been a staple at Computex, but this year the spotlight shifted to data center AI, with major PC keynotes taking a quieter backseat.| IDC Blog
Despite uncertainty, digital transformation remains essential, driving resilience, growth, and competitiveness in today's evolving business landscape.| IDC Blog
NVIDIA unveils RTX PRO Blackwell GPUs, DGX Spark, and more at GTC 2025, advancing AI, pro graphics, and high-performance computing.| IDC Blog
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The Asia/Pacific region, the world's largest manufacturing and consumer hub, is unlocking new opportunities for manufacturers with innovative initiatives.| IDC Blog
AI-powered procurement platforms are transforming the process, making it faster, smarter, and more strategic to drive growth and streamline operations.| IDC Blog
Asian banks must invest in emerging technologies to sustain growth and innovation amid rising challenges like geopolitical tensions, regulatory pressures, and evolving consumer needs.| IDC Blog
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Prepare your marketing strategy for the rise of Agentic AI.| IDC Blog
How Asia Pacific enterprises can manage AI cybersecurity risks through a unified AI governance model.| IDC Blog
Tech leaders must shift focus from IT metrics to business outcomes, using KPIs to drive digital transformation and ensure meaningful progress and collaboration.| IDC Blog
MWC 2025 in Barcelona highlighted telco and handset innovations, but also saw significant PC advancements.| IDC Blog
AI innovation is evolving fast; IDC is rethinking how AI models are trained and optimized.| IDC Blog
Explore Japan's multi-faceted approach to re-establishing their leadership in the global chip market through a revitalized semiconductor industry.| IDC Blog
An initial assessment of the potential implications of the new US administration on the worldwide Information Communication Technology (ICT) market.| IDC Blog
Managing customer data is complex - a Customer Data Platform (CDP) helps unify data, personalize experiences, and align teams for better engagement and growth.| IDC Blog
AI and emerging technologies are transforming challenges into opportunities through intelligence and resilience.| IDC Blog
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Staying competitive requires not just data but meaningful insights to inform decisions and shape strategies.| IDC Blog
Create interconnected, data-driven experiences for all stakeholders with an experience-orchestrated business.| IDC Blog
Explore the top 10 must-reads your peers found essential—insights that could unlock new opportunities for your business.| IDC Blog
Discover 5 key strategies to drive growth, build resilience, and turn today's trends into tomorrow's success for startups and growing tech vendors.| IDC Blog
The business relationship manager bridge IT and business but often get stuck in tactical tasks. A strategic client plan can elevate them to true partners, driving measurable value.| IDC Blog
Let's explore 3 reasons why third-party content matters for growing tech vendors and look at actionable tips on how best to use it to drive growth.| IDC Blog
Dashboards help IT translate technical data into business insights, bridging gaps in goals and language to strengthen alignment between IT and business teams.| IDC Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
Not everyone can afford a brand new phone; India's used smartphone market is a very attractive choice.| IDC Blog
As generative AI continues to disrupt the security environment, this blog delves into five critical questions about how GenAI is reshaping cybersecurity analytics.| IDC Blog
Ensure your business is future-ready. Focus on three CX technologies that increase insight, trust, and engagement to confidently secure success.| IDC Blog
Discover the pivotal role of AI and APIs in the telecommunications sector. Explore frequently asked questions, investment trends, challenges, use cases, and future outlooks, alongside expert insights and strategies for navigating this evolving landscape.| IDC Blog
First-hand analyst account of recent events showcasing AI capabilities and use cases that will make the latest generation of PCs and phones more compelling.| IDC Blog
Enterprises must plan for AI skills now. Focus on enhancing employee capabilities, fostering a learning culture, and promoting AI-human collaboration to thrive in the AI age.| IDC Blog
Organizations shouldn't just replicate their peers' AI strategies. Blindly buying solutions won't guarantee success. Learn about key AI adoption elements with IDC's AI readiness framework.| IDC Blog
Harness the power of experience with innovative technologies by rethinking your experience-based customer strategy.| IDC Blog
Discover powerful strategies to captivate B2B buyers in today's AI world of content overload, with our insightful guide. Learn why quality content trumps quantity and explore proven methods to forge meaningful connections.| IDC Blog
AI and cloud innovations are reshaping SaaS, boosting user experiences and driving revenue growth.| IDC Blog
The era of autonomous AI agents is rapidly approaching. CoPilots, Concierges, and Super Agents will revolutionize business as usual.| IDC Blog
IDC FutureScape: Master AI Everywhere in IDC's Top 10 IT Industry Predictions for 2024.| IDC Blog
What are generative AI use cases and how do you prepare for them? Read more in our blog.| IDC Blog
