A Deep Dive Into IDC’s Global AI and Generative AI Spending
In a world increasingly driven by artificial intelligence, understanding where and how investments are being made is essential for organizations aiming to stay competitive.| IDC Blog
In a world increasingly driven by artificial intelligence, understanding where and how investments are being made is essential for organizations aiming to stay competitive.| IDC Blog
Mario Morales is the group vice president of IDC's enabling technologies, semiconductor, storage, and DataSphere research. He is responsible for in-depth analysis, evaluation of emerging markets and trends, forecasting, and research of major semiconductor industry segments such as embedded and intelligent systems, wireless, personal computing, networking and cloud infrastructure, automotive electronics, and AI semiconductors.| blogs.idc.com
In | blogs.idc.com
ROI Is the new mandate: Events are back at the center B2B tech marketers are navigating tighter budgets and higher expectations in 2026. With ROI under the microscope, one strategy is emerging as both high-impact and measurable: events. IDC’s latest Sponsor Survey surfaces the data behind this shift, equipping marketing leaders with clarity on how [...]| IDC Blog
In a world where tech decisions move markets, the analyst voice carries more weight than ever. But for many organizations, analyst engagement remains a missed opportunity; seen as a checkbox instead of a strategic lever. If you’re still treating analysts as one-way validators, it’s time to rethink your approach. IDC research finds that analyst validation [...]| IDC Blog
Do you subscribe to Netflix or own a Labubu plush toy (or bought one for your kids)? The influence of Netflix is clearly pervasive now, thanks to its several blockbuster productions like the Korean-produced Squid Game. Meanwhile, Pop Mart’s Labubu is ubiquitous and sought by celebrities from K-pop BlackPink’s Lisa to David Beckham. But how [...]| IDC Blog
As AI reshapes Martech and Adtech, pricing is shifting from technical inputs and usage metrics to measurable business outcomes. This isn’t just about covering AI’s costs, it’s a strategic opportunity to stand out in a crowded, commoditized market. Legacy pricing models, flat-rate, usage-based, tiered, per-user, can’t keep up with AI’s compounding, often invisible value. AI [...]| IDC Blog
AI is no longer just a feature in your product. It’s part of how your buyers behave and interact with your brand. While your team has been working hard to build AI into services and solutions, buyers have been sharpening their own AI skills too. AI is now embedded in how they research, evaluate, and [...]| IDC Blog
AI isn’t just transforming businesses, it’s quietly reshaping the consumer experience in ways that are more personal, emotional, and surprising. For B2C brands, this evolution brings both new opportunities to engage customers and new expectations to meet. For technology vendors, it opens up a fast-growing market to empower brands with the tools, platforms, and infrastructure [...]| IDC Blog
Qualcomm invited analysts to its annual Snapdragon Summit, where the spotlight was shone on the company's latest processors for both phones and PCs.| IDC Blog
Ryan Smith is the Director of Content Marketing at IDC, where he leads brand-level content and social media strategy, aligning research insights with compelling storytelling to engage technology decision-makers. With a background in both IT and marketing, Ryan brings a unique blend of technical understanding and creative strategy to his work. He's also a seasoned storyteller, speaker, and podcast host who believes the right message, told the right way, can drive both trust and transformation.| blogs.idc.com
Tom Mainelli manages the Device & Consumer Research Group, which covers a broad range of hardware categories, inclusive of both home and enterprise markets, as well as IDC's growing consumer research practice. The device research includes PCs, tablets, smartphones, wearables, smart home products, thin clients, displays, and virtual and augmented reality headsets. He also manages IDC's supply-side research team that tracks display and ODM production across a wide range of products. In his role...| blogs.idc.com
Nabila Popal is Research Director with IDC's Worldwide Tracker team, specializing in Mobile Phones, PC Monitors and other consumer devices. Ms. Popal is responsible for the global research and quality and timely delivery for her respective technologies, coordinating with regional and worldwide research teams.| blogs.idc.com
In | blogs.idc.com
The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
As 2026 planning accelerates, high-performing GTM teams are doing more than building campaigns. They’re stress-testing their positioning. Not just for alignment with internal priorities, but for resonance with evolving buyer expectations, stakeholder dynamics, and budget scrutiny. It’s not about tearing everything down. It’s about refining what’s already strong and spotting the subtle misalignments that weaken [...]| IDC Blog
Tech marketers are no strangers to low conversion rates, tight budgets, and the ongoing quest to create content that both informs and influences. Foundational assets like white papers and infographics still play a critical role in that journey, but even the most informative content often struggles to gain traction. According to IDC research, 72% of [...]| IDC Blog
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
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Discover IDC's five proven GTM plays to reignite pipeline, align events, empower sales, and build a connected omnichannel experience.| IDC Blog
While the names of the vendors have changed, the impact fintechs have, both large and small, in shaping how we learn, transact and plan our financial journeys.| IDC Blog
Discover why LLM optimization is marketing's next imperative. IDC explores how brands must adapt as generative AI reshapes discovery and visibility.| IDC Blog
Apple launches iPhone Air, redesigns iPhone 17 Pro lineup, and updates Apple Watch and AirPods Pro, reshaping its ecosystem strategy.| IDC Blog
AI is transforming buyer behavior, C-suite decision-making, and marketing strategies. These IDC insights reveal how AR leaders can turn insight into influence.| IDC Blog
IDC's 2026 predictions reveal how agentic AI will reshape Asia/Pacific, driving $1.6T impact through enterprise AI, CX, and autonomous systems.| IDC Blog
How Asia/Pacific financial services leaders are redefining resilience and growth—scaling AI use cases, closing skills gaps, and setting the next industry benchmarks.| IDC Blog
Explore the disconnect between CEOs and CMOs on growth. Learn how misaligned priorities impact marketing and what leaders can do to realign strategies.| IDC Blog
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Discover why AI adoption doesn't equal advancement. Learn how CMOs can close the AI readiness gap and drive real marketing impact in 2025.| IDC Blog
Learn how to turn customer intelligence into action across every touchpoint to drive relevance, retention, and real business impact.| IDC Blog
Latin American customers are boosting their competitive edge by opting for co-managed security and cost-effective solutions, driving the choice for MDR Services.| IDC Blog
In | blogs.idc.com
The smartphone market needs a breakthrough. As growth slows, which innovation—AI, 5G, or foldables—can reignite demand and drive real value?| IDC Blog
CIOs are turning budget pressure into strategic opportunity, replacing outdated platforms with tools that deliver real value.| IDC Blog
Tariffs are reshaping the used smartphone market, impacting pricing, supply chains, and consumer behavior. IDC breaks down what it means for all players.| IDC Blog
While AI adoption is growing, most organizations encounter significant hurdles before achieving measurable business outcomes.| IDC Blog
Explore how CIOs are reshaping software sourcing with AI, agentic systems, and governance-first strategies. Get IDC's checklist for smarter vendor decisions.| IDC Blog
How are CEOs leading through AI, volatility and risk? IDC's 2025 CEO Survey reveals 5 tech priorities shaping leadership in an AI-driven world.| IDC Blog
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.| IDC Blog
How AI Centers of Excellence help organizations like ECS scale innovation, share expertise, and align data strategy with business goals.| IDC Blog
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
Explore how North American channel partners view shifts in SIEM vendor support, spotlighting Google's Mandiant move and Microsoft's bundled security charm.| IDC Blog
WWDC 2025 revealed a unified design, new OS naming and UI upgrades. Further refining Apple's ecosystem to drive loyalty and prep for future innovation.| IDC Blog
PCs have long been a staple at Computex, but this year the spotlight shifted to data center AI, with major PC keynotes taking a quieter backseat.| IDC Blog
Despite uncertainty, digital transformation remains essential, driving resilience, growth, and competitiveness in today's evolving business landscape.| IDC Blog
NVIDIA unveils RTX PRO Blackwell GPUs, DGX Spark, and more at GTC 2025, advancing AI, pro graphics, and high-performance computing.| IDC Blog
In | blogs.idc.com
The Asia/Pacific region, the world's largest manufacturing and consumer hub, is unlocking new opportunities for manufacturers with innovative initiatives.| IDC Blog
AI-powered procurement platforms are transforming the process, making it faster, smarter, and more strategic to drive growth and streamline operations.| IDC Blog
Asian banks must invest in emerging technologies to sustain growth and innovation amid rising challenges like geopolitical tensions, regulatory pressures, and evolving consumer needs.| IDC Blog
In | blogs.idc.com
Prepare your marketing strategy for the rise of Agentic AI.| IDC Blog
How Asia Pacific enterprises can manage AI cybersecurity risks through a unified AI governance model.| IDC Blog
Tech leaders must shift focus from IT metrics to business outcomes, using KPIs to drive digital transformation and ensure meaningful progress and collaboration.| IDC Blog
MWC 2025 in Barcelona highlighted telco and handset innovations, but also saw significant PC advancements.| IDC Blog
AI innovation is evolving fast; IDC is rethinking how AI models are trained and optimized.| IDC Blog
Explore Japan's multi-faceted approach to re-establishing their leadership in the global chip market through a revitalized semiconductor industry.| IDC Blog
An initial assessment of the potential implications of the new US administration on the worldwide Information Communication Technology (ICT) market.| IDC Blog
Managing customer data is complex - a Customer Data Platform (CDP) helps unify data, personalize experiences, and align teams for better engagement and growth.| IDC Blog
AI and emerging technologies are transforming challenges into opportunities through intelligence and resilience.| IDC Blog
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Staying competitive requires not just data but meaningful insights to inform decisions and shape strategies.| IDC Blog
Create interconnected, data-driven experiences for all stakeholders with an experience-orchestrated business.| IDC Blog
Explore the top 10 must-reads your peers found essential—insights that could unlock new opportunities for your business.| IDC Blog
Discover 5 key strategies to drive growth, build resilience, and turn today's trends into tomorrow's success for startups and growing tech vendors.| IDC Blog
The business relationship manager bridge IT and business but often get stuck in tactical tasks. A strategic client plan can elevate them to true partners, driving measurable value.| IDC Blog
Let's explore 3 reasons why third-party content matters for growing tech vendors and look at actionable tips on how best to use it to drive growth.| IDC Blog
Dashboards help IT translate technical data into business insights, bridging gaps in goals and language to strengthen alignment between IT and business teams.| IDC Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
Not everyone can afford a brand new phone; India's used smartphone market is a very attractive choice.| IDC Blog
As generative AI continues to disrupt the security environment, this blog delves into five critical questions about how GenAI is reshaping cybersecurity analytics.| IDC Blog
Ensure your business is future-ready. Focus on three CX technologies that increase insight, trust, and engagement to confidently secure success.| IDC Blog
Enterprises must plan for AI skills now. Focus on enhancing employee capabilities, fostering a learning culture, and promoting AI-human collaboration to thrive in the AI age.| IDC Blog
IDC FutureScape: Master AI Everywhere in IDC's Top 10 IT Industry Predictions for 2024.| IDC Blog
What are generative AI use cases and how do you prepare for them? Read more in our blog.| IDC Blog
