Tom Mainelli manages the Device & Consumer Research Group, which covers a broad range of hardware categories, inclusive of both home and enterprise markets, as well as IDC's growing consumer research practice. The device research includes PCs, tablets, smartphones, wearables, smart home products, thin clients, displays, and virtual and augmented reality headsets. He also manages IDC's supply-side research team that tracks display and ODM production across a wide range of products. In his role...| blogs.idc.com
Nabila Popal is Research Director with IDC's Worldwide Tracker team, specializing in Mobile Phones, PC Monitors and other consumer devices. Ms. Popal is responsible for the global research and quality and timely delivery for her respective technologies, coordinating with regional and worldwide research teams.| blogs.idc.com
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The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
As 2026 planning accelerates, high-performing GTM teams are doing more than building campaigns. They’re stress-testing their positioning. Not just for alignment with internal priorities, but for resonance with evolving buyer expectations, stakeholder dynamics, and budget scrutiny. It’s not about tearing everything down. It’s about refining what’s already strong and spotting the subtle misalignments that weaken [...]| IDC Blog
Tech marketers are no strangers to low conversion rates, tight budgets, and the ongoing quest to create content that both informs and influences. Foundational assets like white papers and infographics still play a critical role in that journey, but even the most informative content often struggles to gain traction. According to IDC research, 72% of [...]| IDC Blog
AI is quickly transforming what marketing teams are capable of: automating routine tasks, delivering instant insights, and powering deeply personalized customer experiences. But for all its promise, AI is only as effective as the people and processes guiding it. And that’s where many organizations are hitting a wall. As marketing strategies grow more complex and [...]| IDC Blog
Today’s marketing leaders are being asked to drive bold innovation, lead AI-powered transformation, and deliver measurable revenue gains – all on last year’s budget. This might sound like a familiar challenge for many midmarket tech CMOs. Expectations have grown more strategic, yet financial support remains static. Fifty-four percent of midmarket CMOs expect no increase in [...]| IDC Blog
In a world of economic uncertainty, rising rates, and AI disruption, one thing is clear: tech leaders aren’t pulling back, they’re planning smarter. That’s the pulse from IDC’s recent webinar on the state of tech spending and strategic planning for 2026. Whether you missed it or want the fast facts, here are five standout moments [...]| IDC Blog
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
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AI is reshaping the way buyers behave. They move fluidly between digital and in-person channels, research on their own terms, and expect every interaction to feel timely and connected. Today, most buyers prefer digital-first engagement, and they notice when experiences fall short. Even with strong teams and good intentions, it’s easy to miss the mark. [...]| IDC Blog
Financial service providers benefit from large global fintechs as well as startups. The role of fintechs While the names of the vendors have changed, the impact fintechs have, both large and small, in shaping how we learn, transact and plan our financial journeys has not. Today’s customers are looking for many things when it comes [...]| IDC Blog
For nearly two decades, search engine optimization (SEO) dictated how brands achieved visibility online. Ranking high on Google or Bing meant being found, considered, and chosen based on certain criteria. Marketers built entire playbooks around understanding algorithms, shaping content, and winning the top position on the results page. That world is changing. The rise of [...]| IDC Blog
Apple launches iPhone Air, redesigns iPhone 17 Pro lineup, and updates Apple Watch and AirPods Pro, reshaping its ecosystem strategy.| IDC Blog
AI is transforming buyer behavior, C-suite decision-making, and marketing strategies. These IDC insights reveal how AR leaders can turn insight into influence.| IDC Blog
IDC's 2026 predictions reveal how agentic AI will reshape Asia/Pacific, driving $1.6T impact through enterprise AI, CX, and autonomous systems.| IDC Blog
How Asia/Pacific financial services leaders are redefining resilience and growth—scaling AI use cases, closing skills gaps, and setting the next industry benchmarks.| IDC Blog
Explore the disconnect between CEOs and CMOs on growth. Learn how misaligned priorities impact marketing and what leaders can do to realign strategies.| IDC Blog
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Discover why AI adoption doesn't equal advancement. Learn how CMOs can close the AI readiness gap and drive real marketing impact in 2025.| IDC Blog
Learn how to turn customer intelligence into action across every touchpoint to drive relevance, retention, and real business impact.| IDC Blog
Latin American customers are boosting their competitive edge by opting for co-managed security and cost-effective solutions, driving the choice for MDR Services.| IDC Blog
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The smartphone market needs a breakthrough. As growth slows, which innovation—AI, 5G, or foldables—can reignite demand and drive real value?| IDC Blog
How marketers can manage AI tools and guide their use to strategically accelerate growth and improve the buyer journey.| IDC Blog
Smart glasses have evolved from niche gadgets to practical tech. Learn how AI, better design, and new use cases are driving explosive growth in 2024 and beyond.| IDC Blog
April 2 Tariffs Will Slow Global IT Spending in 2025| IDC Blog
Explore how AI, GenAI, and Agentic AI are transforming healthcare in the Asia Pacific region. Learn the four priorities reshaping the future of healthcare.| IDC Blog
How Asia/Pacific enterprises can future-proof cybersecurity strategy amid geopolitical shifts, regulatory fragmentation, and AI-driven risk.| IDC Blog
CIOs are turning budget pressure into strategic opportunity, replacing outdated platforms with tools that deliver real value.| IDC Blog
Tariffs are reshaping the used smartphone market, impacting pricing, supply chains, and consumer behavior. IDC breaks down what it means for all players.| IDC Blog
While AI adoption is growing, most organizations encounter significant hurdles before achieving measurable business outcomes.| IDC Blog
Explore how CIOs are reshaping software sourcing with AI, agentic systems, and governance-first strategies. Get IDC's checklist for smarter vendor decisions.| IDC Blog
How are CEOs leading through AI, volatility and risk? IDC's 2025 CEO Survey reveals 5 tech priorities shaping leadership in an AI-driven world.| IDC Blog
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.| IDC Blog
How AI Centers of Excellence help organizations like ECS scale innovation, share expertise, and align data strategy with business goals.| IDC Blog
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
Explore how North American channel partners view shifts in SIEM vendor support, spotlighting Google's Mandiant move and Microsoft's bundled security charm.| IDC Blog
WWDC 2025 revealed a unified design, new OS naming and UI upgrades. Further refining Apple's ecosystem to drive loyalty and prep for future innovation.| IDC Blog
IDC unveils a bold new brand identity - honoring its legacy while signaling a future focused on innovation, clarity and customer value.| IDC Blog
PCs have long been a staple at Computex, but this year the spotlight shifted to data center AI, with major PC keynotes taking a quieter backseat.| IDC Blog
Despite uncertainty, digital transformation remains essential, driving resilience, growth, and competitiveness in today's evolving business landscape.| IDC Blog
NVIDIA unveils RTX PRO Blackwell GPUs, DGX Spark, and more at GTC 2025, advancing AI, pro graphics, and high-performance computing.| IDC Blog
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The Asia/Pacific region, the world's largest manufacturing and consumer hub, is unlocking new opportunities for manufacturers with innovative initiatives.| IDC Blog
AI-powered procurement platforms are transforming the process, making it faster, smarter, and more strategic to drive growth and streamline operations.| IDC Blog
Asian banks must invest in emerging technologies to sustain growth and innovation amid rising challenges like geopolitical tensions, regulatory pressures, and evolving consumer needs.| IDC Blog
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Prepare your marketing strategy for the rise of Agentic AI.| IDC Blog
How Asia Pacific enterprises can manage AI cybersecurity risks through a unified AI governance model.| IDC Blog
Tech leaders must shift focus from IT metrics to business outcomes, using KPIs to drive digital transformation and ensure meaningful progress and collaboration.| IDC Blog
MWC 2025 in Barcelona highlighted telco and handset innovations, but also saw significant PC advancements.| IDC Blog
AI innovation is evolving fast; IDC is rethinking how AI models are trained and optimized.| IDC Blog
Explore Japan's multi-faceted approach to re-establishing their leadership in the global chip market through a revitalized semiconductor industry.| IDC Blog
An initial assessment of the potential implications of the new US administration on the worldwide Information Communication Technology (ICT) market.| IDC Blog
Managing customer data is complex - a Customer Data Platform (CDP) helps unify data, personalize experiences, and align teams for better engagement and growth.| IDC Blog
AI and emerging technologies are transforming challenges into opportunities through intelligence and resilience.| IDC Blog
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Staying competitive requires not just data but meaningful insights to inform decisions and shape strategies.| IDC Blog
Create interconnected, data-driven experiences for all stakeholders with an experience-orchestrated business.| IDC Blog
Explore the top 10 must-reads your peers found essential—insights that could unlock new opportunities for your business.| IDC Blog
Discover 5 key strategies to drive growth, build resilience, and turn today's trends into tomorrow's success for startups and growing tech vendors.| IDC Blog
The business relationship manager bridge IT and business but often get stuck in tactical tasks. A strategic client plan can elevate them to true partners, driving measurable value.| IDC Blog
Let's explore 3 reasons why third-party content matters for growing tech vendors and look at actionable tips on how best to use it to drive growth.| IDC Blog
Dashboards help IT translate technical data into business insights, bridging gaps in goals and language to strengthen alignment between IT and business teams.| IDC Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
Not everyone can afford a brand new phone; India's used smartphone market is a very attractive choice.| IDC Blog
As generative AI continues to disrupt the security environment, this blog delves into five critical questions about how GenAI is reshaping cybersecurity analytics.| IDC Blog
Ensure your business is future-ready. Focus on three CX technologies that increase insight, trust, and engagement to confidently secure success.| IDC Blog
Discover the pivotal role of AI and APIs in the telecommunications sector. Explore frequently asked questions, investment trends, challenges, use cases, and future outlooks, alongside expert insights and strategies for navigating this evolving landscape.| IDC Blog
Enterprises must plan for AI skills now. Focus on enhancing employee capabilities, fostering a learning culture, and promoting AI-human collaboration to thrive in the AI age.| IDC Blog
IDC FutureScape: Master AI Everywhere in IDC's Top 10 IT Industry Predictions for 2024.| IDC Blog
What are generative AI use cases and how do you prepare for them? Read more in our blog.| IDC Blog