If you’re a university leader today, you’re juggling a lot: enrollment challenges, tightening budgets, shifting student expectations, and the rise of non-traditional competitors. Amid all this, one asset might not be getting the attention it deserves — your university’s brand. No, not just your logo or tagline. We’re talking about brand equity — the value […] The post Reputation Is Revenue: Why Brand Equity Matters in Higher Ed appeared first on Collegis Education.
