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How B2B marketers can drive revenue
https://www.cmoalliance.com/the-role-of-marketing-in-b2b-growth-video/
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leadership
b2b marketing
account-based marketing
marketing attribution
cmo convo
Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact
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