Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in advertising spend allocated to iOS remarketing cam...
