Here we go again. Another app. Another tool that claims to “simplify” the increasingly complex sales process with AI. But this time, Salesforce has packaged AI as a functional copilot for effective enterprise sales. A McKinsey study found that the 1,500 companies surveyed use generative AI primarily for sales and marketing. And the biggest surprise […] The post Is AI making sales more human—or less? 3 Salesforce seller questions answered appeared first on Simplus.
