Traditionally, many of us jet off on holiday at this time of year, to make the most of the school break, enjoy the warmer weather abroad, or simply recharge. Recently though, patterns have started to shift. A survey in July found that 9% of holidaymakers had changed their preferred holiday months, up from 8.5% last year. This… The post How the hospitality sector – and business in general – can capitalise on evolving consumer preferences appeared first on Institute of Customer Service.