Here’s a truth bomb: Open enrollment isn’t a finish line—it’s just the starting block. Too many employers take a “set it and forget it” approach to benefits. They launch the plan in Q4, hold a single enrollment meeting, and then… crickets. The problem? That strategy doesn’t work. Personalization isn’t a one-and-done deal—it’s an ongoing process.... The post Open Enrollment is Just the Beginning: The Case for Year-Round Benefits Engagement appeared first on Selerix.
