Imagine a prospective student asking an AI, “Which colleges offer the best online MBA for working parents?” Instead of matching keywords, the AI delivers an answer drawn from credible, connected content that blends facts, context, and intent to guide the decision. For higher ed leaders, this represents a major shift. Institutions that adapt will earn […] The post The New Higher Ed SEO Playbook: Content Ecosystems for the AI Era appeared first on Collegis Education.
