In a market increasingly dominated by premium streaming environments and evolving measurement standards, some marketers believe they’re still getting the full value from online video (OLV). But they’re not. As buying behavior shifts to match newly defined placement types, many are unknowingly investing less in the formats that once delivered reliable performance. The latest IAB […] The post Don’t Break The Funnel: Why OLV Still Matters In A CTV-First World appeared first on AdExchanger.
