In 10 Ways to Improve the Way You Market Your HR-Talent Acquisition-Learning Technology, I talked about how the phrases “thought leadership” and “branding” content have wandered off to mean just about anything. Now let’s look at 15 potential characteristics of what might be called thought leadership. It’s not necessary for your marketing to include every one of them for it to be “thought leadership,” but they are attributes you may find in thought leadership. Feel free to add ...
