Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget pressures, longer sales cycles and more complex customer journeys are turning up the heat on B2B marketing teams everywhere. Yet some are still […] The post Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success appeared first on Demand Gen Report.
