It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make smart decisions, inspire confidence, and build trust inside and outside the organization. One must: Know its qualities and strengths. Acknowledge the organization’s accomplishments. Nourish a positive vision of the business’s future. However, at the same time, the pathway to sustainable growth can be unwittingly compromised by the absence of unflinching, critical, s...
