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From:
Edward Segal
(Uncensored)
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Cracker Barrel’s Rebranding And Crisis Management Lessons
https://www.forbes.com/sites/edwardsegal/2025/08/27/cracker-barrels-rebranding-and-crisis-management-lessons/
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The Cracker Barrel restaurant chain’s rebranding efforts shows how changing a corporate logo can create a self-inflicted public relations crisis.