E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The “eyes.lips.first.” shoppable element, powered by Amazon Ads, will initially appear on the official E.l.f. Twitch channel, e.l.f.YOU! Since launching on Twitch in 2020, E.l.f. has built a community engaging with gamers, […]
