Reading Time: 12minutesToo many marketers treat customer journey automation like an overhyped campaign scheduler. They think it’s just about sending the right offer at the right time. But that’s an oversimplification. It’s actually much more than that. Savvy marketers are using automation to design adaptive experiences that advance customers from awareness to loyalty, while removing friction at […] The post How Does Customer Journey Automation Work? appeared first on MoEngage.
