CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage...| Beet.TV - The Root to the Media Revolution
CANNES - The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has bec...| Beet.TV - The Root to the Media Revolution
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, ...| Beet.TV - The Root to the Media Revolution
CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clien...| Beet.TV - The Root to the Media Revolution
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertisi...| Beet.TV - The Root to the Media Revolution
CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven�...| Beet.TV - The Root to the Media Revolution
CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthc...| Beet.TV - The Root to the Media Revolution
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder an...| Beet.TV - The Root to the Media Revolution
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. ...| Beet.TV - The Root to the Media Revolution
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...| Beet.TV - The Root to the Media Revolution
CANNES - Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, ch...| Beet.TV - The Root to the Media Revolution
CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches w...| Beet.TV - The Root to the Media Revolution
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video int...| Beet.TV - The Root to the Media Revolution
CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In th...| Beet.TV - The Root to the Media Revolution
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every d...| Beet.TV - The Root to the Media Revolution
CANNES - With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread ca...| Beet.TV - The Root to the Media Revolution
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something mark...| Beet.TV - The Root to the Media Revolution
CANNES - Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI an...| Beet.TV - The Root to the Media Revolution
CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president ...| Beet.TV - The Root to the Media Revolution
CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industr...| Beet.TV - The Root to the Media Revolution
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...| Beet.TV - The Root to the Media Revolution
CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposi...| Beet.TV - The Root to the Media Revolution
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a perf...| Beet.TV - The Root to the Media Revolution
CANNES - At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency col...| Beet.TV - The Root to the Media Revolution
From the promotion around the #WakeMeInCannes sleep mask giveaway with United Airlines, to the Beet art surrounding the Palais (video on this page) to our sunset beach party wi...| Beet.TV - The Root to the Media Revolution
CANNES - The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of ...| Beet.TV - The Root to the Media Revolution
CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the la...| Beet.TV - The Root to the Media Revolution
CANNES - In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and su...| Beet.TV - The Root to the Media Revolution
CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing...| Beet.TV - The Root to the Media Revolution
