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Why You Need to Revisit B2B Buyer Personas and ICPs - Marketing Interactions
https://marketinginteractions.com/need-revisit-b2b-buyer-personas-icps/
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revenue operations
content marketing strategy
personas
b2b buyer enablement
b2b buyer experience
b2b buyer engagement
buyer alignment
content marketing effectiveness
sales marketing alignment
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Relentless change impacts your buyer personas and ICPs. Refreshing them keeps your GTM strategy on track even amid uncertainty. Here's what you need to know
