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Selling Sustainability Means Decoding Consumers | Bain & Company
https://www.bain.com/insights/selling-sustainability-means-decoding-consumers-ceo-sustainability-guide-2023/
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strategy
retail
sustainability
ceo
customer experience
sales and marketing
consumer products
brand strategy
We asked more than 23,000 global consumers what they really want. What we found will surprise you.
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