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B2B is marketing for measurement rather than persuasion - Sword and the Script
https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/
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marketing
customer
branding
measurement
b2b marketing
brand marketing
persuasion theory
b2b marketing measurement
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers
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