I’m working with AI tech startups (e.g. interview technology, AI screening, etc.); top four job boards; two of the top employer-branding agencies; a top-ranked ATS; a top-ranked global RPO, and am otherwise looking at dozens of other talent-technology companies’ marketing weekly. Some quick thoughts on what I’m seeing and what can improve. Use scenarios, not just metrics. Yes, you reduce the time it takes to fill a job 847% and the speed of hire by a factor of 7, and that’s good. But ...