Because when BRM is treated as a capability — not just a title — you stop relying on individuals to “fix the disconnect,” and start building an organization where connection is part of how you operate. Having a BRM isn’t enough. Building BRM capability is how you scale trust, alignment, and value. And until organizations shift their thinking, they’ll continue to miss out on the full potential of what Business Relationship Management is designed to do — and worse, they confine BR...
