Why Sales Reps Lose Deals Without Adapting Sales reps don’t usually lose deals because of pricing—they lose them because they didn’t adapt to how the buyer makes decisions. Every buyer values something different. What engages a data-driven procurement officer might frustrate a fast-moving executive. That’s where DiSC® sales training makes the difference. It gives sales […] The post How to Adapt Your Sales Approach with DiSC® to Build Trust and Close More Deals appeared first on St...
