All-in-one subscription for customer success education & resources
The one-stop shop for customer success professionals. Benefit from expert training, access to the latest resources, and a community of peers.| Customer Success Collective
The one-stop shop for customer success professionals. Benefit from expert training, access to the latest resources, and a community of peers.| Customer Success Collective
In this article, I'm going to walk you through how to decode customer churn. Before I delve into the crux of the matter, allow me a moment to set the stage for our topic. Then, I'll give a quick background, so you understand where my experience comes from.| Customer Success Collective
We asked you for the tools that make you tick, and you answered. We wanted this report to be shaped by the customer success community, for the customer success community.| Customer Success Collective
Customer segmentation is a crucial part of any business strategy, be it used in marketing, customer success, sales, or product teams. It’s the difference between a customer staying put or leaving due to not experiencing product or brand value due to the “spray and pray” approach.| Customer Success Collective
Picture this: you have an in-demand product, a seemingly solid customer base, and money pouring in. Surely you’ve made it, right? But the thing is, none of these things matter without setting the right measures in place to monitor the good and the bad.| Customer Success Collective
A tool designed to help businesses categorize their audience into distinct groups based on shared characteristics.| Customer Success Collective
Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement.| Customer Success Collective
Inefficiency within your organization can cost your business as much as 20–30 percent of your yearly revenue. That’s a lot of income left on the table due to not being efficient—and in today’s economy, who can afford that?| Customer Success Collective
Customer onboarding is one of the most critical aspects of any business. It sets the tone for the entire customer experience and can literally be the difference between a customer deciding to stick with your company, or finding an alternative with your competitors.| Customer Success Collective
We're driving excellence in the customer success function. You're in the right place if you want to learn, share, develop, and scale with customer advocates worldwide.| Customer Success Collective
How do companies survive the risks of churn while maintaining pricing equilibrium to stay afloat in the market? Well, it all comes down to customer support, customer success, and their roles in fostering customer satisfaction.| Customer Success Collective
In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides.| Customer Success Collective
The world is full of age-old questions that continually spark, often heated, debates. But to tap into one of the biggest quandaries of the SaaS zeitgeist… who should own customer renewals? Should it be sales? Customer success? Account management? Or perhaps a specialist renewals role?| Customer Success Collective
From the early days of SaaS to the post-pandemic world, the landscape of customer relationships has dramatically shifted. That’s really what this article is about; I want to share my personal journey and make a case for why Chief Customer Officers (CCOs) should own revenue.| Customer Success Collective
Quarterly business reviews, or QBRs, have long been a staple in the post-sales playbook. However, the role and format of these meetings are evolving. Many customer success leaders look to drive more strategic value and alignment with their clients.| Customer Success Collective
Join 1,000s other customer success managers and test drive your CSC membership without spending a dime.| Customer Success Collective
A comprehensive framework that helps businesses understand and select the best pricing strategy for their product or service.| Customer Success Collective
The customer success community has been in a heated battle about whether or not we should drive the revenue train. The debate is over, and here’s the verdict: we are revenue generators – so all aboard the Expansion Express. I suggest we start in the bar car, with snacks.| Customer Success Collective
Aligning business-wide initiatives and driving frictionless renewals are key goals for any customer success leader in a business that follows a recurring revenue model. In this article, we'll explore how to leverage customer success operations (CS Ops) to achieve organization-wide alignment.| Customer Success Collective
First it was ChatGPT, then Agentic AI, and now it’s NotebookLM that’s the next thing to whack on your AI radar. You might think, “This sounds powerful, but I don’t know where to start.” NotebookLM is here to transform your customer success operations without requiring any technical expertise| Customer Success Collective
Find out how goal-driven Agentic AI is redefining customer experiences and operational excellence.| Customer Success Collective
Despite the initial revenue sting, a lost customer isn’t the end of the road. Raymond Otero outlines how one second chance sparked a transformation for his client – and why win-back strategies matter more than ever.| Customer Success Collective
Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context.| Customer Success Collective
Empathy is a critical skill. By putting ourselves in the shoes of our customers, customer success managers can better understand frustrations or roadblocks customers may be facing.| Customer Success Collective
When applied correctly, automation, automation, and AI-enabled customer success will open up additional prospects in the future to transform the CS landscape completely.| Customer Success Collective
Just as you wouldn't start building a bridge without a blueprint, a customer success team shouldn't start their work without a clear understanding of their customer base.| Customer Success Collective
Customer success operations, otherwise known as CS Ops, is a new type of role we’re beginning to see crop up within customer success. Like any ordinary operations role, CS Ops functions within customer success to help it run smoothly.| Customer Success Collective
In my organization, customer success is multiplicitous: a CSM is a product expert and a customer expert; they own renewals and product support; they function as an owner and generator of revenue.| Customer Success Collective
You don’t have to look far in science fiction, be it in books, TV, or film, to find dystopian depictions of artificial intelligence, commonly abbreviated as AI.| Customer Success Collective
Home to every second of footage from every Customer Success Collective event, this OnDemand hub is the only resource you need to learn from the very best.| Customer Success Collective
Since late 2022, the world hasn’t quite been the same. For months, ChatGPT was peerless. This changed in March 2023 when the world’s largest search engine entered the game: Google released Gemini (formerly known as Bard).| Customer Success Collective
Benchmark your pay against hundreds of global CS professionals. Every day, customer success professionals like you shape the future of client relationships. But are you being valued fairly for your impact?| Customer Success Collective
In every industry or business function, getting to grips with the lingo can be a little daunting. This feeling can be particularly prominent when confronted with a million different acronyms, something customer success is definitely guilty of.| Customer Success Collective
A customer health score is a predictive metric used by SaaS businesses to indicate the likelihood of your customer leaving (churn), staying (retention), or growing (renewals) in your organization.| Customer Success Collective
Every customer success professional will be acutely aware of how important it is to get customers to use their product. A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription.| Customer Success Collective
We all know that the human touch is pretty essential to customer success. But in the modern world, it’s up to Customer success folks to bring that personal touch into the tech age.| Customer Success Collective
At CSC, we think it's so important to have access to top-of-the-line, free resources to educate the members of our customer success community – so we're giving you a template on the house.| Customer Success Collective
For whatever reason, customers can be lost to churn. It’s a situation all businesses will find themselves in. The trick? Have a strong customer success strategy in place.| Customer Success Collective
What happens when your customer's subscription comes to an end? You want to continue that amazing relationship with the customer. This led us to ask, “How should you navigate the renewal process?”| Customer Success Collective
Are you underestimating the power of customer success plans in your client interactions? Well, get ready to see their true potential in enhancing customer relationships and driving results.| Customer Success Collective
Are you tired of the same old customer success approach? It's time to shift your thinking to outcomes-based strategies. In this article, we'll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success.| Customer Success Collective
Mutual engagement plans, particularly CS-led mutual engagement plans can be very impactful when it comes to moving the needle forward and creating lasting partnerships with you and your customers.| Customer Success Collective
Customer lifetime value is a metric or index that quantifies the amount of money a customer is expected to spend while doing business with an organization and has become very useful for defining success.| Customer Success Collective
This guide covers the core stages of an effective feedback loop and why it's critical to close it.| Customer Success Collective
From resolving technical glitches and managing emotional customer interactions, customer support is the invisible force that can make or break a company's reputation. For such a pervasive role, it begs the question: what actually is a customer support manager?| Customer Success Collective
I've come to realize that the bedrock of any transformative strategy is deeply embedded in the rich soil of customer experience research. It's a realm where data and human experiences converge and, when harnessed, can unlock untold potential for innovation and growth.| Customer Success Collective
Customer experience is one of the key revenue drivers for businesses. According to a study by PWC, 86% of people are willing to pay more for a great customer experience.| Customer Success Collective
Much like making a batch of pancakes, your first attempt is never as good as the ones to follow. In fact, we’re big advocates of multiple drafts and taking time to perfect your work.| Customer Success Collective
Mutual engagement plans provide concrete and quantifiable evidence of all the work you and your stakeholders have been able to accomplish – even better if they’re led by customer success.| Customer Success Collective
The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on| Customer Success Collective
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Customer Success Collective
I think we can all agree that poor customer service is a universal experience, but how do we learn from this, to ensure our customers don’t fall victim to the same failures? By practicing deep listening.| Customer Success Collective
It’s quite simple, there will come a point for every revenue-generating business where they’ll have to figure out how to sell more to their existing customers because, eventually, they’ll tap out of new customers.| Customer Success Collective
Want to pop your content in front of 1,000s of your incredible customer success peers? Start building your personal brand? Prime yourself as an industry authority? Even just do your good deed for the day by imparting your wisdom with others?| Customer Success Collective
Sign up to the monthly CS Scoop newsletter and get free access to CSC's Insider membership.| Customer Success Collective
Onboarding greets us in new jobs, schools, apps, and devices. This process of training and orientation enables smooth transitions. But what makes for quality customer onboarding? Let's explore the art and science behind integrations that stick.| Customer Success Collective
They’re both two job titles that float around every business and both seem related, right? But it’s not just a case of rebranding; Customer Success Managers (CSMs) are not Account Managers re-packaged for technology industries like Software as a Service (SaaS).| Customer Success Collective
What comes to mind when you think of value realization? What actually is value realization? How do we help the customer realize the value of the product or service we’re offering? At what point does the customer realize value?| Customer Success Collective
Figuring out how to navigate customer success may initially seem like a bit of a minefield. We're here to map out exactly how you can use customer success metrics to improve your revenue and customer retention.| Customer Success Collective
Interested in a career in customer success? You should be. Customer success is quickly becoming one of the top career paths around the world. In 2024, before you consider tax and without including bonuses and stock, the global median baseline salary for a CSM is $75,000.| Customer Success Collective
Connect, collaborate and learn from - and with - customer success people all over the world in a community dedicated to serving the customer success profession.| Customer Success Collective
There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers.| Customer Success Collective
I’m going to focus on a really crucial element for customer success: how do you prove the value of customer success to your organization and customers?| Customer Success Collective
Let the record state that being in a customer success role is not easy. You’re working with clients every day who vary in personalities, are from different organizational backgrounds, and are constantly coming to you for advice and best practices.| Customer Success Collective
Customer retention is vital for business growth, and while it’s inevitable that some customers will call it a day, keeping your churn rate low should be top of your agenda.| Customer Success Collective
Increasing retention by just 5% could drive your profits from 25% to 95%. It seems silly to dismiss a potential profit increase like that, right? That’s why customer retention strategies are such an important factor when it comes to customer success.| Customer Success Collective
Your customer success team is the beating heart of the customer experience, so building a high-performing customer success operation must be a top priority for any customer-centric organization.| Customer Success Collective
Learn first-hard from customer success leaders from companies like Typeform, LinkedIn, Intercom, HubSpot, and more, with exclusive, bi-weekly content updates.| Customer Success Collective
Discover key strategies and advanced best practices essential for building a strong social media support team, effectively utilizing AI, and ultimately creating a more responsive and engaging customer experience.| Customer Success Collective
Driving customer retention and growth is critical, and a powerful tool for this is win-loss analysis. In this article, explore how win-loss analysis can fit into your broader CS objectives.| Customer Success Collective
Net Promoter Score (NPS) is a powerful metric for any customer success team to spark implementation, drive growth, and secure retention.| Customer Success Collective
In this article, I'm going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.| Customer Success Collective
Customer feedback is one of the most essential parts of a customer success strategy, letting you understand and improve the customer experience.| Customer Success Collective
SaaS is cloud-based software licensing where a customer uses a nifty subscription to get access to a product. Instead of downloading software and installing it to a computer, with SaaS a customer uses an app through the internet browser. Simples.| Customer Success Collective
My name is David, and I work at LinkedIn, where I lead a team of customer success managers out of EMEA. We work with the largest global clients in the LinkedIn Sales Solutions business.| Customer Success Collective
Unlock our library of members-only, heavyweight customer success content. Including templates, frameworks, video content, and expert talks. What are you waiting for?| Customer Success Collective
Having built customer success teams from the ground up, I can tell you that data is key when it comes to being proactive. In the ever-changing business landscape, it's not enough to just win customers over – we need to anticipate and address their needs to deliver the maximum value possible.| Customer Success Collective
We all know that effective collaboration is the key to success in any organization. However, sometimes collaborating across departments is easier said than done.| Customer Success Collective
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Customer Success Collective
What if we told you that a single individual customer could be worth over $10,000 to your business? In this article, we'll show you how to shift focus to the big-picture relationship with customers rather than the individual sales – with an insightful metric called customer lifetime value (CLV).| Customer Success Collective
Empowering your customer success team through effective onboarding is crucial for driving customer satisfaction and reducing churn. In this article, discover strategies and practical steps for elevating your onboarding process.| Customer Success Collective
Empowering your CS team is the key to reclaiming your sanity. In this article, discover strategies and practical steps for implementing effective knowledge transfer methodologies to transform your CS operations.| Customer Success Collective
How do customer success, customer support and product development work together? Where do they overlap?| Customer Success Collective
Customer Success Managers can get overloaded with clients, meaning it's very easy to get bogged down in tactical matters. It’s important to take a step back and align your company efforts with your customers' needs.| Customer Success Collective
Finding and defining your purpose in a professional role can be challenging and rewarding. Kelly Paterson, Director of Account Management at Workable, shares the strategies and outcomes of a four-week program designed to help her team discover and embrace their purpose.| Customer Success Collective
When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too.| Customer Success Collective
No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact.| Customer Success Collective
Customer segmentation is more than just categorizing clients into who’s paying the most per annum; it's about their diverse needs, aligning services accordingly, and crafting personalized success pathways.| Customer Success Collective
Your customers can be a lucrative revenue source, and it's easier to sell to them than sourcing new customers. The trick? Upsell and cross-sell.| Customer Success Collective
Digital customer success is about much more than implementing tools; it's about crafting meaningful, timely interactions that guide customers effectively through their journey with your product or service.| Customer Success Collective
In today's highly competitive business landscape, understanding and managing customer churn is crucial to a company's long-term success. But calculating churn isn’t a case of highlighting what’s wrong with a company. It’s not all doom and gloom – far from it.| Customer Success Collective
As a CSM, figuring out the best way to interact with customers can be a challenge. You don’t want to bombard them with emails or product updates, nor do you want to leave them in the lurch. This is where high-touch and low-touch engagement models come into play.| Customer Success Collective
Our latest podcast episode delves into this fascinating confluence, featuring an insightful conversation with a seasoned expert in digital customer success: Alex Turkovic, Director of Adoption Programs (Digital Customer Success & Customer Education) at Snow Software.| Customer Success Collective
In this episode of CS School, we sat down with Kimberly Ayala, Director of Customer Success (North & South America) at Akeneo, and chatted about everything segmentation-related. Digital segmentation, AKA “tech touch” is touted as a vital approach in all businesses, but how and why is it employed?| Customer Success Collective
In an environment where the stakes for maintaining and expanding business relationships are higher than ever, being proactive and focused on ROI is essential.| Customer Success Collective
At Customer Success Collective, we love hearing from Customer Success Managers. In fact, we’re obsessed with them and the work they do; our small contribution is to create a hub of educational resources for global CS enthusiasts.| Customer Success Collective
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
Customer success can be incorporated before the point of purchase to maximize customer lifetime value, customer experience, and establish foundations for revenue growth.| Customer Success Collective
Discovering the incredible capabilities of generative AI in customer success can be an exciting, if not, challenging journey. And when it comes to its application in SaaS businesses, AI thoroughly redefines how we engage, understand, and deliver value to our customers.| Customer Success Collective
Suyog Gandhi, Director of Customer Success at Salesforce, unravels strategies and approaches for personalization.| Customer Success Collective
