When it comes to events, strategy often feels like the elusive piece everyone assumes someone else is handling. Too often, we see incredible execution fall flat because the strategic foundation wasn’t clearly defined—or owned. So let’s be honest: Who really owns the event program strategy? And more importantly, how can event marketers claim that seat […]| Rockway Exhibits + Events
In the world of event marketing, the real success metric isn’t foot traffic, it’s follow-through. It’s what happens after the booth is packed, the flights are boarded, and the swag is gone. Yet, it’s in this critical post-event phase where too many opportunities die a quiet death. At the intersection of event marketing and sales, […] The post Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results appeared first on Rockway Exhibits + Events.| Rockway Exhibits + Events
We cover how to lead shared events with purpose, protect your strategy, and bring teams together without losing your momentum.| Rockway Exhibits + Events
In this post, we dive into strategies on how to measure brand awareness at your trade shows. With the right approach, it can become easy to track.| Rockway Exhibits + Events
A recent chat between Matt Kleinrock, Kimberly Kee, and Coty Adams highlighted the state of event careers and what it means to navigate in 2025.| Rockway Exhibits + Events
When it comes to measuring experiential marketing ROI, traditional metrics fall short. We cover how you can measure with new strategies.| Rockway Exhibits + Events
An experiential activation give your brand the boost it needs to reach new heights of brand identity. Read about it here.| Rockway Exhibits + Events
Feedback is the lifeblood that keeps engagement in your events and keeps you relevant. We dive in on how to master the event feedback loop.| Rockway Exhibits + Events
In a marketing world increasingly focused on ROI, alignment, and connection, large-scale trade shows are no longer the only (or best) way to engage potential customers. Recently, brands have been opting for small-scale events and more intentional gatherings that prioritize peer-to-peer exchange and business-driven dialogue over flashy and massive events. Rockway Exhibits & Events saw […] The post From Mega to Meaningful: Why Brands Are Shifting From Big Events to Intimate & Intentional Gath...| Rockway Exhibits + Events
In the ever-evolving world of events, marketers have to reframe their approach for success. Here's a breakdown of what's changed and why embracing the new event playbook isn't optional.| Rockway Exhibits + Events
If you are in a 10x10 booth, you have to be able to grab people and engage them. Learn how to generate leads with 10x10 trade show booths here.| Rockway Exhibits + Events
Bigger is not always better. If you’re managing a small tradeshow booth, you can make a big impact with the right approach!| Rockway Exhibits + Events
Experiential marketing isn’t a new concept, but its meaning (and power) has shifted dramatically in the last few years. What once was a floor full of flashy booths and free swag has now transformed into immersive brand moments rooted in connection, emotion, and measurable outcomes. Marketers who embrace the shift from event planning to experience […] The post The Evolution of Experiential Marketing: What Trends We’ve Seen in 2025 appeared first on Rockway Exhibits + Events.| Rockway Exhibits + Events
In a recent Event Marketing Redefined episode, we breakdown why brands should start thinking about small-scale events to go bigger.| Rockway Exhibits + Events
Personalization is no longer just a clever tactic; it’s the backbone of successful event marketing campaigns. When done right, it turns passive attendees into engaged participants and fleeting interactions into long-term relationships. From your first pre-event email to the post-show follow-up, personalization is the thread that ties your strategy together with relevance, intention, and results. […] The post The Power of Personalization in Event Marketing Campaigns appeared first on Rockw...| Rockway Exhibits + Events
We cover the biggest takeaways from the current state of events and what marketers and event pros need to start prioritizing in 2025.| Rockway Exhibits + Events
The event industry is undergoing a transformation, primarily driven by AI. Follow along as we give you 4 AI tips for event marketing in 2024.| Rockway Exhibits + Events
The real work begins after the event. Let's dive in to how you can leverage a post trade show strategy to maximize ROI.| Rockway Exhibits + Events
We’ve all seen it… The trade show floor is packed with booths offering branded pens, tote bags, and stress balls and most of it ends up forgotten by the time attendees head home. If your goal is to actually convert leads, not just hand out swag, you need a smarter approach. Trade shows are still […] The post Trade Show Giveaways That Actually Convert Leads appeared first on Rockway Exhibits + Events.| Rockway Exhibits + Events
If you’re in marketing or events, you’ve likely heard the argument: Are trade shows and events really worth the investment? On a recent podcast, Rockway CEO, Matt Kleinrock, sat down with John Seeds, CMO of TTEC Digital, to unpack exactly that and his answers bring fresh clarity to the conversation of how events impact GTM […] The post How Events Impact GTM Strategy: What a CMO Really Thinks appeared first on Rockway Exhibits + Events.| Rockway Exhibits + Events
To ensure event success, sales and marketing alignment has to be there from start to finish. Here’s how to get everyone on the same page.| Rockway Exhibits + Events
In this post, we dive into emerging trends, the ROI impact, and the innovations driving the future of trade show experiential marketing.| Rockway Exhibits + Events
Bigger isn’t always better. We break down how compact tradeshow booths are proving that you don’t need a huge display to make a huge impact.| Rockway Exhibits + Events
We break down why pre-event marketing matters, the best tactics to use, getting the most out of event tools, and how to measure your success.| Rockway Exhibits + Events
Your Key Performance Indicators are your ticket to achieving your goals. In this post, we cover our top 5 event marketing KPIs.| Rockway Exhibits + Events
In this blog, we’ll explore the value of digital displays, discuss different types, design best practices, and how to measure ROI.| Rockway Exhibits + Events
In this blog, we’ll explore how AI is reshaping trade show experiences, share practical applications, highlight real-world success stories, and more.| Rockway Exhibits + Events
In this guide, we'll walk you through the essential steps to develop a strong event marketing plan that drives results for your brand.| Rockway Exhibits + Events
Feeling lost? Don't worry. We break down what brand activation is and why you should incorporate it into your event marketing strategy.| Rockway Exhibits + Events