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Signal-First Marketing: Why Modern Martech Needs To Listen
https://martechseries.com/mts-insights/staff-writers/signal-first-marketing-why-modern-martech-needs-to-listen-before-it-acts/
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analytics
messaging
content
crm
email marketing
customer experience management
ai ml
customer data platforms
That model is no longer good enough. The modern marketer works in a world where attention spans are short, algorithms determine what is relevant, and customers have more influence.
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